Ensure that only those who have expressed a genuine interest in your business or product will see your advertisements.
What does layering an affinity audience...
Which recommendation is a best practice for effectively using a performance planner?
Set bids and budgets by using last-click conversions.
Divide campaigns with different...
Custom Intent
The Correct Answer is: Custom Intent
Remarketing
Custom Intent
Demographics
Custom Affinity
Explanation: A feature of Google Ads also known as "Custom Intent Audiences"...
What is one way that a performance planner helps businesses increase sales?
By maximizing the number of conversions for a spend scenario
Answer: One way through...
What are two main benefits of using search audience solutions? (choose two.)
Making the right bids when certain groups of people are searching for your...
Views can include website data collected before the view was created
False
Answer: As views cannot include website data collected before the view was created hence...
Campaign-level Target CPA (cost-per-acquisition)
What can the performance planner recommend?
Answer: performance planner helps in making recommendations regarding Campaign-level Target CPA.
Including or excluding “Google search...
Description line
Answer: The description line is the correct option as it is a dynamic search ad that cannot be generated automatically.
 All of these...
Pair metrics and dimensions of different scopes
Use custom dimensions as primary dimensions
Create a report with Custom Metrics
Using multiple dimensions together in the same report
Pair metrics and dimensions of different scopes
The Correct Answer...
Category, Action, Label & Value parameters can be included with an event hit for reporting.
The Correct Answer is: Category, Action, Label, Value
Category, Action,...
Utm_adgroup is not available in Google Analytics by default.
The correct answer is Utm_adgroup
Utm_content
Utm_adgroup
Utm_source
Utm_campaign
Answer: Utm_adgroup is not present in the Google...
Which user characteristic may NOT be used to change keyword bids in Google Ads?
Ad preferenceÂ
Answer: Ad preference may NOT be used to change keyword...
The field of virtual cloning, or creating AI-powered talking avatars, has made significant advancements in recent years. While early developments may have been seen...
Companies approaches to marketing have evolved significantly during the last decade. Businesses, both online and off, are making more investments in digital platforms.
Digital marketing...
 Demographics and Interests reports require the activation of Advertising Features.
Demographics and Interests reports require the activation of Advertising Features.
The Correct Answer is: Demographics and...
Email campaigns should have manual tags on the landing pages or destination URLs for tracking.
The Correct Answer is: Email CampaignsÂ
Google Analytics and...
Hit level Scope
Answer: Custom metrics have two scopes. The two scopes are Hit level scope and product-level scope.
Session
Event
Hit
User
Explanation: Custom metrics...
Same scopeÂ
Answer: In Custom Reports, metrics, and dimensions share the same scope for the accurate reporting purpose.
Same Custom Report
Same View
Same Scope
...
Active Users ReportÂ
Answer: Active Users report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods.
Users Flow Report
User Explorer Report
...
Answer: Device channel is not included in the default Channels report.
Direct
Organic Search
Device
Display
Explanation: The default system channel definitions reflect Analytics’ current...
Procurement is critical in generating value and preserving a competitive edge in today's increasingly competitive company world. Effective sourcing strategies can streamline operations, reduce...
How has graphic communications impacted society
"Discover how graphic communications have transformed society, from advertising to social activism and everyday object design."
Graphic communications transformed...
Do you honestly think that money is more essential than schooling? Here are some things to consider regarding these two topics.
Benefits of Education:
Provides...
