Campaign-level Target CPA (cost-per-acquisition)
What can the performance planner recommend?
Answer: performance planner helps in making recommendations regarding Campaign-level Target CPA.
- Including or excluding “Google search partners”
- Implementing the automated bid strategy of “Target impression share”
- Campaign-level Target CPA (cost-per-acquisition)
- Applying bid adjustments to specific locations
Explanation: The Performance Planner is a valuable tool that enhances your return on investment, enabling you to generate higher conversions while maintaining your desired cost-per-acquisition (CPA) target.
To ensure optimal results, it is recommended to create separate Performance Planner plans for campaigns with distinct marketing objectives. This prevents the reallocation of funds between two different marketing goals. Instead, consider organizing campaigns based on their marketing objectives or budget.
For More Info about What can the performance planner recommend?: https://support.google.com/google-ads/answer/9230124
