Ensure that only those who have expressed a genuine interest in your business or product will see your advertisements.
What does layering an affinity audience...
Which recommendation is a best practice for effectively using a performance planner?
Set bids and budgets by using last-click conversions.
Divide campaigns with different...
Campaign-level Target CPA (cost-per-acquisition)
What can the performance planner recommend?
Answer: performance planner helps in making recommendations regarding Campaign-level Target CPA.
Including or excluding “Google search...
Companies approaches to marketing have evolved significantly during the last decade. Businesses, both online and off, are making more investments in digital platforms.
Digital marketing...
 Demographics and Interests reports require the activation of Advertising Features.
Demographics and Interests reports require the activation of Advertising Features.
The Correct Answer is: Demographics and...
Email campaigns should have manual tags on the landing pages or destination URLs for tracking.
The Correct Answer is: Email CampaignsÂ
Google Analytics and...
Hit level Scope
Answer: Custom metrics have two scopes. The two scopes are Hit level scope and product-level scope.
Session
Event
Hit
User
Explanation: Custom metrics...
Same scopeÂ
Answer: In Custom Reports, metrics, and dimensions share the same scope for the accurate reporting purpose.
Same Custom Report
Same View
Same Scope
...
Active Users ReportÂ
Answer: Active Users report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods.
Users Flow Report
User Explorer Report
...
Answer: Device channel is not included in the default Channels report.
Direct
Organic Search
Device
Display
Explanation: The default system channel definitions reflect Analytics’ current...
