Setting a specific target CPA (cost-per-acquisition)
Answer: Setting a specific target CPA (cost-per-acquisition) is a valid recommendation that the performance planner can provide.
- Adding a themed group of negative keywords
- Setting a specific target CPA ( cost-per-acquisition)
- Application of specific bid adjustments to device and location targeting
- Creating alternative versions of best-performing ad variations
Explanation: Performance Planner can make effective recommendations for setting specific target CPA (cost per acquisition).
 When you use Performance Planner to create a plan that includes a target date, campaign, budget, target conversions, and target cost per acquisition (CPA) for a future period, the tool provides one of the following recommendations:
- Search for campaigns with a target CPA or target ROAS (return on advertising spend).
- Search for campaigns with manual cost-per-click (CPC) or enhanced CPC.
- Find campaigns that maximize clicks and conversions
 is a valid recommendation that the Performance Planner can provide.){kind=link}