- Paid and organic search
- Television commercials
- Website referrals
- Social network
Television commercials
Answer: Television commercials are not credited with a conversion in multi-channel funnel reports.
Explanation: Offline channels are not eligible for conversions. The multi-channel report shows how historical website recommendations, search, and advertising played a role in this conversion.
Multi-channel funnel reports are created based on conversion paths, which represent the sequence of engagements (such as clicks or referrals) from various channels that resulted in each conversion or transaction
The channels encompass a wide range, comprising
- paid and organic search (across various search engines, incorporating specific keywords in the search queries).
- email newsletters
- Affiliates
- Modify the campaigns you have developed, both online and offline, which direct traffic towards customized URLs
- referral sites
- social networks
