Which recommendation is a best practice for effectively using a performance planner?
- Set bids and budgets by using last-click conversions.
- Divide campaigns with different marketing objectives into individual Performance Planner plans.
- Create account-level plans that combine all campaigns.
- Use Performance Planner on an annual basis to forecast the impact of your yearly strategies.
The Correct Answer is: Divide campaigns with different marketing objectives into individual Performance Planner plans.
Answer: Best recommendation for effectively using a performance planner is dividing campaigns with different marketing objectives into individual performance planner plans.
Explanation: Create a separate plan for each marketing goal. Don’t include all brand and general campaigns in the same plan. This is because different campaigns often have different marketing goals. Step-through-step conversions are done through growing separate plans for every advertising goal.
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