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Home Questions & Answers Which Dynamic Search Ads option allows an advertiser to group web pages...

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

Page feeds

Answer: Page feeds allows an advertiser to collect web pages under custom labels.

  • URL filtering
  • Landing pages
  • Categories
  • Page feeds

Create DSA targeting for your ad group based on a feed of distinct URLs that are mapped to updatable custom labels.

You want to create a campaign for TVs that are on sale, for instance. You must make a feed and mark it “ON_SALE” for any TVs that are being sold at a discount. Choose to target custom labels in your dynamic ad group, then enter “ON_SALE” as a custom label. For that target, you may also add a custom bid.

 

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