What are two main benefits of using search audience solutions?

What are two main benefits of using search audience solutions? (choose two.)

Making the right bids when certain groups of people are searching for your product or services and Reaching different audience segments with unique messaging that is highly relevant to them.

Answer: Two of the main benefits of our search audience solution are the ability to bid appropriately when specific groups of users are searching for your product or service, and the ability to reach different audience segments with relevant and unique messages. 

• Identifying the most effective ad schedules to get the best results from your budget
• Reaching different audience segments with unique messaging that is highly relevant to them
• Getting detailed insights into which bid strategies can work best for your search network campaigns
• Making the right bids when certain groups of people are searching for your product or services
• Reviewing missed opportunities with regards to ad extensions and ad variations

Explanation: With Google’s Audience solutions, you can generate audience lists using various signals and apply them to your ad groups. Effective advertisers strive to bridge the divide by segmenting customers into different groups and delivering personalized and meaningful experiences at each step of the customer journey.

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