Which user characteristic may NOT be used to change keyword bids in Google Ads?
Ad preferenceÂ
Answer: Ad preference may NOT be used to change keyword bids in Google Ads.
- Time of day
- Device
- Ad preference
- Location
Explanation: The bid adjustment does not apply to ad preference. Based on where, when, and how people search, bid modifications let you decide how frequently your adverts are displayed. For instance, you may value a click more if it originates from a smartphone, if it occurs during a particular time of day, or if it originates from a particular area.
In other words, personalization of ads is ad preference. It is never permitted to modify keyword bid using this Ad preference criterion. User preference for ads is controlled. Users can customize their Google ad experience by controlling the data that Google uses to show you ads and making the ads that you see more relevant to you in the Ads preference or customization setting.
Read more here:Â https://support.google.com/adwords/answer/2732132
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