Questions & Answers

Correct Answer is: Someone who has demonstrated a qualified interest in movies. Answer: The correct answer for the question Which user type would the Google...

Someone who is in the mindset to buy Answer: In-market audiences allow you to target someone who is in the mindset to buy. Someone who...

Ensure that only those who have expressed a genuine interest in your business or product will see your advertisements. What does layering an affinity audience...

Which recommendation is a best practice for effectively using a performance planner? Set bids and budgets by using last-click conversions. Divide campaigns with different...

Match the marketing goal to the correct ad extension Call Extension: You are much more focused on driving phone calls for your business to...

Custom Intent The Correct Answer is: Custom Intent Remarketing Custom Intent Demographics Custom Affinity Explanation: A feature of Google Ads also known as "Custom Intent Audiences"...

Page feeds Answer: Page feeds allows an advertiser to collect web pages under custom labels. URL filtering Landing pages Categories Page feeds Create DSA targeting for...

What is one way that a performance planner helps businesses increase sales? By maximizing the number of conversions for a spend scenario Answer: One way through...

What are two main benefits of using search audience solutions? (choose two.) Making the right bids when certain groups of people are searching for your...

Views can include website data collected before the view was created False Answer: As views cannot include website data collected before the view was created hence...

Campaign-level Target CPA (cost-per-acquisition) What can the performance planner recommend? Answer: performance planner helps in making recommendations regarding Campaign-level Target CPA. Including or excluding “Google search...

Paid and organic search Television commercials Website referrals Social network Television commercials Answer: Television commercials are not credited with a conversion in multi-channel funnel reports. Explanation: Offline channels are not eligible for conversions. The multi-channel report shows how historical website recommendations, search, and advertising played a role in this conversion. Multi-channel funnel reports...