Someone who is in the mindset to buy
Answer: In-market audiences allow you to target someone who is in the mindset to buy.
- Someone who writes content about a topic
- Someone who shows an interest in a particular topic
- Someone who has a passion for a topic
- Someone who wants to immediately buy the product
Explanation: The ability to specifically identify someone who is ready to buy is possible by in-market audiences.
These audiences help advertisers who want to convert prospective customers. Remarketing performance can bring in good results via in-market audiences, which can target customers who are about to make a purchase.
For more info click: https://support.google.com/displayvideo/answer/6213232
