Digital marketing helps you to advertise your products or services to internet users. It not only spreads awareness about your business in the public but also brings sales and conversions.
Have you ever considered displaying your ads specifically to the users who landed on your website or application but did not perform any action? These users are your potential buyers and it is very important to target them.
Google and Facebook Ads have an amazing feature termed remarketing or retargeting. It focuses on targeting past customers who have already interacted with your website or application and might have converted. Displaying your ads to such users might encourage them to convert.
Remarketing list
Google Ads generates an excellent remarketing list by using the Custom segment. It is important to reach out to the customers who initially showed interest in your business but due to any reason did not convert and to those as well who converted.
How does it work?
You can put cookies into the user’s browser when the users visit your website or even your application. This can be done by installing a JavaScript tag on the background of your application or webpage. Doing this allows you to keep a track of all the users who have visited your website.
The cookie lets Google know that a particular user has visited your website and it will be profitable to advertise your company to those visitors once again. The cookies inserted on the potential customer’s browser follow them on other web pages that they might visit and target the customers by displaying your ads again on other websites. It might make the customer revisit your website or your application.
Some advertisers always use the option of remarketing as it allows them to gather and interpret the maximum amount of data. It opens up the room for improvement of the landing pages.
However, several advertisers run remarketing campaigns at the time of different occasions like Christmas, Easter, and New Year’s eve. These are the marketers who like to attract previous visitors to their webpages and applications by putting up sales and special discounts. In both scenarios, remarketing has proved to be extremely beneficial for business owners.
Setting up Google Ads Remarketing list
- After logging into your Ads account you need to follow these steps to set up the remarketing campaign.
- Select a shared library so that you view the audience manager.
- Now select the list of previous visitors.
- Select + sign to include the site users as well.
- Visited pages need some refinement. Cookies can help you select specific visitors.
- Select how many visits to include. It is good to start with the previous month’s visitors.
- You can select how long you want the customers to stay on your retargeting list. It can be edited whenever you want.
- Click “Create the audience” to complete the remarketing list. You can now bid according to your budget.
Benefits that come with remarketing your business
Retargeting your website or application visitors have several benefits apart from fascinating the previous visitors. Some of them are listed below:
Ads are relevant to the customers
Running remarketing ads campaigns can bring in conversions because the ads are displayed on the screen of the users who have shown interest in your business at some point in time.
Helps in brand awareness
If a potential customer visits your webpage and leaves without making a purchase, there is a possibility that the customer is comparing your web store with others in the same niche.
Retargeting such visitors can help them make a decision. By displaying your ads to these customers, your brand stays fresh in their minds and the customers are more likely to decide in your company’s favor.
Tracking page visits
Setting up the remarketing campaign allows you to monitor which webpage and specifically what sort of content is attracting the customers. This sort of information helps you to improve your landing page and get more conversions.
CONCLUSION
Retargeting the customers who have either visited or converted to your website or application previously is an essential component of targeting the audiences.
Only collecting and gathering the data is not sufficient. It is important to figure out how to use the collected data to optimize the results. Digital Servepro allows you to understand which webpage had brought visitors before and what sort of content seems appealing to the customers. We also help you strategize your marketing campaigns to convert your previous visitors into potential customers.
