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Why is creating three or more search ads per ad group a best practice?

More ads in ad group allows Google to serve the best performing ad for specific auction

Answer: Creating three or more search ads in ad group allows Google to serve the best performing ad for specific auction

  • More ads in ad group means lower bounce rate for landing pages
  • More ads in ad group allows Google to serve the best performing ad for specific auction
  • More ads in an ad group increases the chances of more than one ad per auction 
  • More ads in ad group more the ads will receive a high-quality score

 

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