What are two best practices for creating ads? (choose two.)

To optimize the campaign’s ad rotation for click or conversion action and Include three to five ads and at least three ad extensions in each ad group.

Answer: The two best practices for creating ads consist of optimizing the campaign’s ad rotation for click or conversion action and includes three to five ads and at least three ad extensions in each ad group.

• Implement one ad per ad group per keyword, up to a maximum of 100 ads. 
• To streamline reporting, he splits each ad into one ad group. 
• Optimize campaign ad rotation for click or conversion actions. 
• Each ad group should have 3 to 5 ads and at least 3 ad extensions.

Explanation: That’s because ad rotation serves ads on both the Search  and Display Networks. The more data we collect, the more we focus on serving ads that are statistically expected to perform better.

Increase the number of clicks on your text ads by improving ad quality and optimizing rotation. Each ad group must contain at least three high-quality ads. This allows the system to optimize performance and review performance data to find the messages that resonate best with your audience

Use at least three ad extensions for each campaign or ad group: During each auction, ads are hand-picked using the most attractive ad extensions. With better ad extensions, your ads have a better chance of meeting your users’ specific needs.

Use at least three ad extensions for each campaign or ad group. During each auction, ads are hand-picked using the most attractive ad extensions. With better ad extensions, your ads have a better chance of meeting your users’ specific needs.

Implement 3-5 ads per ad group: The more ads  in an ad group, the more likely it is to succeed in the auction.

Optimize  ad rotation for clicks or conversions: Optimizing  ad rotation allows the system to serve the ideal ad depending on the specific circumstances of each auction.