Match each auto-bidding strategy to the right campaign goal.
Answer: These are the correct answers to the auto-bidding strategy with the right campaign goal.
- Target Impression Share – Visibility
- Maximize clicks – Traffic
- Target CPA – Conversions
- Target ROAS – Revenue
Explanation:
- Target impression share is an automated bidding approach. It helps placing bids with the intention of displaying your ad anywhere on the page of Google search results, whether that be at the very top, near the top, or anywhere on the page.
- An automated bid strategy that sets your bids automatically can help you obtain the most clicks for your money.
- An automated bidding strategy is Target CPA. For a predetermined cost-per-acquisition (CPA), Google Ads employs machine learning to collect as many conversions as feasible.
- Target ROAS, or tROAS is a Google Ads value-based bidding technique. It aims to maximize conversion value within your desired return on ad expenditure.
Click Here To Read: What user characteristic is ineligible for modifying keyword bids in Google Ads?
