What is SEO? And How works search engine optimization. Nowadays anybody wants to get information about anything so he goes to google and type queries and gets the information related to the query. So, guys if we are business owners and we have a presence on the internet and have a website. so would we not like to if any user searches about our related product and services and we rank on top results in google search? Not only Your website but also your competitorโs website which gives the services related to your services and products shown in search results. And generally, those whose website shows on the top results get more leads and sales, and it helps to grow business. mostly the users click on the top results.
Thatโs why more businesses man likes to rank on top in google search by some specific keywords. For Example, you are providing digital marketing services so you would not like to show your website on google by searching English learning keywords you would like to show your website on google by digital marketing services, SEO, SEM, or otherย digital marketing services keywords. If anybody wants to rank on google by some specific keywords so make a strategy and tactics efforts these all are things that come in Search engine optimization (SEO).
SEO (Search Engine Optimization)
To do an effort on some specific keyword to rank a website on a google search engine this process is called search engine optimization.
SEO Activities
There are three kinds of Search Engine Optimization (SEO) are:
ON-Page Search Engine Optimization (SEO)
OFF-Page Search Engine Optimization (SEO)
Technical Search Engine Optimization (SEO)
ON-Page Search Engine Optimization (SEO)
In ON-Page Search Engine Optimization (SEO) Includes website:
- Meta Title
A meta title tag is an HTML component on a website page that determines the title of the page to web indexes.
- Meta Description
A meta depiction is a little snippet that shows up under your site on the SERP that incorporates data about your page.
- H1 to H6 tags
The <h1> to <h6> labels are utilized to characterize HTML headings. <h1> characterizes the main heading. <h6> characterizes the most un-significant heading. Note: Only utilize one <h1> per page โ this ought to address the fundamental heading/subject for the entire page.
- Image Optimization
Picture enhancement is tied in with lessening the document size of your pictures however much as could reasonably be expected, without forfeiting quality, so your page load times stay low. Itโs likewise about picture SEO
- Alt Image tag
Alt Image tag gives a setting to what a picture is showing, illuminating web search tool crawlers and permitting them to record a picture accurately.
- Content Optimization
content advancement, or SEO (website improvement), is the method involved with upgrading your substance to ensure that itโs more noticeable through the web.
- Website Speed Optimization
Site enhancement is the most common way of utilizing apparatuses, progressed systems, and tests to work on the presentation of your site, further drive more traffic, increment transformations, and develop income.
- Sitemap.XML
A Sitemap is an XML file that shows the URLs of the website. Itโs like a roadmap to tell all search engines what content has a website and how to reach out. We can generate sitemap very easily online throughย XML-sitemaps.comย and upload files to the root directory.
- Sitemap.HTML
A sitemap is a directory of web pages. It helps users to find all pages easily. And it is linked in the footer usually.
- Robots.txt
Robots. txt record tells internet searcher crawlers which URLs the crawler can access on your webpage.
- Schema Markup
Schema markup is a code that helps Google to get information about your website. We have online tools to create schema markupย Technicalseo.comย online and put the code in the website head tag.
OFF-Page Search Engine Optimization (SEO)
In OFF-Page Search Engine Optimization (SEO) Includes these activities (Backlinks):
- Classified Submission
- Article Submission
- Press Release
- Forum Posting
- Edu Links
- Blog Committing
- Guest Posting
Technical Search Engine Optimization (SEO)
Technical SEO is all about the technical issue of the website like sitemap, robots.txt, crawling, and indexing. Those all are important elements in Technical SEO.
How does Search Engine Optimization (SEO)?
Google Search engine or Bing Search engines use spiders or bots to crawl pages on the web. going from site to site through bots and collecting information about those pages and then indexing them.
List of top Search Engines.
- Yahoo
- Baidu
- AOL
- com
- Excite
- DuckDuckGo
These all are also the Search Engines that use bots for crawling web pages and indexing.
