We will discuss digital marketing, what is digital marketing? some people don’t know what’s digital marketing they ask each other if we should do digital marketing courses and what’s the course duration time and ask other questions related to digital marketing.
Introduction
To understand digital marketing you should know about marketing, what is marketing? Whenever any company launches a product, whether is a big company or small one nobody knows about the products these companies when nobody knows about the product, so the product will not sell in the market then the company gets a loss and loss is not good in any business and No company likes to lose.
Old-Fashioned Marketing
Companies used to market their products through newspapers. Publish Ads in newspapers and the pamphlet and also through banners, Banners were made and hung on the wall, and Pamphlets were printed and dispersed, If you go all the more in reverse, items like cleanser, cleansers and surf individuals they used to get back home for marketing and gives by one get one free offer and also they used to give a discount and when you ask them, they say we’re doing marketing and when people used products so they purchased a product from the market by own self. This is called traditional marketing some companies are doing it nowadays but it’s not beneficial. Nowadays the more beneficial marketing is digital marketing.
What is Digital Marketing?
Digital marketing means the type of marketing of any product or service via the internet using any electronic device like a Mobile Phone, Tablet, Computer, or Laptop. This process is called digital marketing. Digital marketing has many tools.
For Example:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
- SMS Marketing
- Video Marketing
- Email Marketing
- Content Marketing
- Analytics and Report
SEO “Search Engine Optimization”
SEO (Search Engine Optimization) is the process to help your website rank on Google search engines or other search engines.
SEM “Search Engine Marketing”
SEM (Search Engine Marketing) is the advanced showcasing methodology that assists with expanding site permeability in web indexes.
SMM “Social Media Marketing”
SMM (Social Media Marketing) is the marketing strategy to target the audience on social platforms like Instagram, Facebook, and Tiktok to sell products or services.
SMS Marketing
SMS Marketing is a technique for spreading your campaigns, offers, and updates based on text messaging to spread promotional messages.
Video Marketing
In Video Marketing using video marketing to tell about your products and services to the people and it’s very helpful for increasing engagement with the people and selling your products or services as well.
Email Marketing
Email Marketing helps to promote your business and product directly through the use of emails. What’s more, it is extremely useful for your clients to be mindful of your offers or most recent updates and keep drawing in with them.
Content Marketing
Content Marketing is a strategy of marketing to engage and attract people, and share relevant articles, videos, podcasts, and other media platforms to retain an audience and promote brand awareness.
Benefits of Digital Marketing Tools
What are the benefits of these tools for us and what are the benefits of digital marketing tools for those companies that are doing digital marketing? Any company doing traditional marketing or publishing ads in the newspaper ads for one day, two days, or three days but the newspaper has not reached the targeted audience is causing a waste of money because of the ads not reaching the targeted audience. For example, a company sells a digital camera or smartphone through newspaper ads. So the thing is that the newspapers mostly read old men and they mostly don’t have an interest in these things like cameras or mobile which is the main reason for wasting ads and money. Now if we talk about girls’ things and girls’ products ads are in the newspaper so girls are not read the newspapers so this is a waste of money ads in the newspaper of girl’s products.
But this is not happening in digital marketing. In digital marketing, we filter the audience by age gender, and by location.
For Example:
This is only possible in digital marketing. Men’s T-shirts, Shoes, Pants, Belt, and so on. The ads will display only to boys by filtering age or location as well. This is very helpful for companies to sell their products to relevant customers and also helps to grow business and increase sales and profit as well. And nowadays most companies do digital marketing for business success.
