Custom Segment
Answer: Custom Segment is used to build a remarketing list.
- Custom Report
- Custom Dimension
- Custom Segment
- Custom MetricÂ
Explanation: Custom segments are the components used to create remarketing lists. For example, if you identify a subset of users who have placed items in their cart but have not completed a purchase, these users are the perfect audience for a remarketing campaign. You have segmented this audience.
You can now show them discount ads for items in their cart, free shipping ads, or new ads for those same products in an effort to push them further in their search purchasing process. Here’s how segments work. You can define segments and build your remarketing lists accordingly.
