An advertiser will use a search network campaign to target users searching on Google. An advertisement can not appear on your browser or device unless you search for it, so the answer was pretty clear from the beginning.
The search network campaign is helpful for people who want to show their text ads to high-potential customers when they search for related businesses, services, or products. So, a search network campaign is the best way to ensure you get the desired sales, leads, and traffic on your website.
However, acquiring the services of the best PPC services is also an effective way to make sure that your products and services are reaching the right people at the right time.
But does that mean the other types of campaigns aren’t helpful for advertisers? Well, not.
Video campaigns are ideal for scenarios where an advertiser is already getting traffic with a search campaign. In the same way, the display network works best to target new audiences, and the search network with a display opt-in campaign works best to improve brand image.
Benefits of Search Network Campaign
Here are some of the most common benefits of search network campaigns.
- High Intent Guaranteed
Search network campaigns assure that your advertisements are only displayed to internet users, which will ultimately develop people’s interest.
For example, if someone is looking for the cost of a house, he will only search for house-buying advertisements.
These campaigns are also renowned for their ability to understand which keywords to use in which advertisements so that it matches the users’ intent perfectly. For example, informative keywords have low to medium intent, whereas transactional ones have much higher intent.
- Improved Website Traffic
Search campaigns can easily anticipate user intent. Therefore it possesses the ability to increase your website traffic.
Unfortunately, these campaigns usually ignore the top funnel process but succeed in bringing in a lot of traffic from various parts of the world. While such a large amount of traffic can be overwhelming, it shouldn’t be a big problem if you know the right tactics.
Marketers and advertisers spend their blood and sweat to increase website traffic, so getting a large chunk of automated traffic from search campaigns wouldn’t be great.
- CTR Growth
If you can predict the campaign type an advertiser would use to target users searching on search engines; then you must know why people are using search campaigns.
The answer is pretty apparent; search campaigns can predict the user intent and purpose, ultimately increasing to website’s CTR (Click-Through-Rate).
A growth in CTR means higher advertisement impressions and assurances that your search position will get a boost. It also improves your conversion rates, giving you free clicks from social ads.
Setting up Search Campaign – The Right Way
After knowing the benefits of the search campaign, it’s only natural that we tell you how to set up one – the right way.
Phase 1: Set Your Goals
Setting up some goals for your search campaign after logging into your Google AdWords account is the first and foremost stage of the campaign.
You can select from goals such as increasing website traffic, leads, sales, brand image, or improving quality leads. Once you have identified your goal, specify the actions you wish the users take once they click on your advertisements.
Phase 2: Selecting A Name
Assigning a simple and catchy name to your campaign is crucial to making it appear in the top search results. In addition, your goal would be to reach as many people as possible with your campaign, so assign a name that easily attracts many people.
Phase 3: Selecting A Language & Location
Now you have to select the location where your advertisement should appear and the language it should appear in (preferably a language most people are comfortable with).
Creating an English-language advertisement will appeal to the mass audience, but eCommerce business owners can select more than one location to serve their customers.
Phase 4: Identifying Target Audience
You must be thinking right now: why isn’t this phase the first one? Well, that’s not how the Google search advertising format works.
However, if you have a buyer persona in mind, we recommend adding age, income, interests, and several other demographic details in this section.
Phase 5: Deciding Your Budget
You must determine how much advertising budgets you have and how much you wish to spend on advertisements per day.
It’s alright if your previously selected options aren’t working because you can constantly adjust your bidding options. Choose an amount, click save, and proceed to the next phase.
Phase 6: Establishing An Ad Group
Here, you will find various suggested keywords related to your niche, business, service, and product. Select the one you think will work best for your business and target audience.
You can choose the “broad match” option or the “exact match” option to select an advertisement group for your advertisement.
Phase 7: Make The Search Advertisement
Lastly, it is time to make your advertisement. Insert your website URL and receive the most effective suggestions for your advertisement campaign.
You can also obtain some fantastic and attractive headline ideas for your advertisement and workstream f you are not convinced to make one for your advertisement.
Final Thoughts
With that, we have reached the end of our article. We hope the above information will help you improve your advertisements and boost your website traffic, leads, sales, revenue, and return on investment.
Moreover, if you don’t feel up for creating and managing your search campaign, several digital marketing agencies can help you do it.
Apart from paid or search campaigns, these agencies offer several professional services such as content marketing services, social media marketing, local SEO services, and more.
If you have any questions regarding the topic, then do not hesitate to write us in the comments section.
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