Permanent modification of the data in the view
Answer: Permanent modification of the data in the view is not a benefit of using segments to analyze data.
- Permanently change data in a view
- Analyze users in single-session or multi-session conditions
- Compare behavioral metrics for user groups such as converters and non-converters
- Use Conversion Segments to Isolate and Analyze Specific Conversion Paths
Explanation: Segments are subsets of your Analytics data. Segments allow you to isolate and analyze these subsets of your data so you can see and react to trends in components within your organization. You can also use segmentation as the basis for your audience.
A segment includes one or more non-destructive filters (filters that do not change the underlying data). These filters separate subsets of users, sessions, and access rights. You cannot permanently modify the data in the view. This is not an advantage of using segments for data analysis.
