The most effective way to increase brand awareness is to use custom affinity audiences.
Custom affinity audiences are created based on the following attributes:
- URLs
- Places
- Interests
- Apps
Custom Affinity Audiences
It is the best available option provided by the search engine as it allows us to narrow down the audience to the users who can become our potential customers in the future. Custom affinity creates an emotional need for your products or services in your potential customers.
It allows you to target people based on their interests, lifestyle, and passion which keeps the targeting much more focused.
If your aim is solely the marketing and awareness about the services or the products of your company, then search engines like Google, charge you according to pay-per-view. Once you have created awareness about your brand and have gained customers’ confidence then you can think about focusing on conversions.
Google states that if you can set up custom affinity targeting in an effective manner, you will be able to reach up to 90% of your potential customers.
Custom affinity audiences are defined by the following attributes:
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URLs
URLs refer to the specific pages that you select for your ads to be displayed on. It is preferred to specify URLs on which your ad is to be displayed during the phase of brand awareness so that you can grab
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Places
If you want your ads to be displayed in particular places, you can specify those by using those in the “places” category. It is recommended to avoid setting it up initially when you have no prior data about this particular attribute.
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Interests
Under this category, you can enter particular keywords that you believe your potential might be searching for. You can get maximum customers by smartly setting up this interesting attribute of your potential customer.
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Apps
You can choose to display your ads in particular apps which you believe are being used by your potential customers. However, it is recommended to avoid selecting Apps and URLs unless you are sure about your potential customers being active on those applications and web pages accordingly.
Boost Your Sales
Want to know how you can boost your sales and gain customers’ trust and loyalty? Brand awareness is its simple answer. Stay tuned to understand this concept of brand awareness and its benefit for your business.
As the name implies, brand awareness refers to the degree of awareness of a particular brand. Greater the brand awareness, the larger the sales of that brand.
Where SEO helps in increasing the organic traffic to your website, Search Engine Marketing (SEM) helps to increase your visibility not only on SERPs but also on the related sites and apps which mainly benefits in developing awareness of your brand among the internet users which can, later on, become your lucrative customers.
Google Display Network
Google Display Network (GDN) Ad campaigns allow us to maximize our reach at much cheaper rates as compared to Google search ads.
Google Display Network ads open up two different options for setting up our ads for brand awareness which include “Custom Affinity Audiences” and “Predefined topics”.
Selecting the option of “predefined topics” allows Google to display your ads on popular websites and online blog posts of that particular niche. For Example, if you want to sell wooden furniture polish, then Google will start to display your ads on popular wooden furniture selling sites. You can link up “predefined topics” campaigns with specific keywords to target highly specific audiences and make your campaigns effective and fruitful.
We shall majorly be discussing custom affinity targeting as it is the best available option when it comes to creating awareness about your brand and gaining the trust of potential customers. It allows your ads to be displayed on user’s screens when their deduces are connected to the internet while reading a blog, watching an online video
CONCLUSION
Brand awareness helps decrease price sensitivity among potential customers as people are willing to pay higher prices to trusted and well-known brands with good reputations.
Creating awareness of your brand through custom affinity helps you grow your business exponentially. It has two major advantages.
Firstly, it allows you to target a specific audience based on its interest.
Secondly, it is cost-effective. You are charged per 1000 views that you get on your ad.
Digital Servepro is here to manage this nerve-racking task of creating awareness of your brand and bringing in lucrative customers. We use cost-friendly methods that drive conversions and help you in achieving your business goals by applying the best available strategies while keeping a close eye on the PPC reports.
