- Users who have viewed any page on a website
- Users who speak a particular language
- Users who visited a physical store
- Users who watch any video on a website
“Users who visited a physical store” is the correct option out of all the other available options. With the help of default remarketing, you can surely target the users who have interacted with your online business in one way or another. However, you cannot reach out to the ones who have visited a physical store.
Remarketing is a powerful tool for businesses looking to target specific groups of customers who have previously interacted with their brand. However, it’s important to understand that not all audiences can be defined by default. In this blog post, we’ll explore the limitations of default audiences in remarketing and what you can do to overcome them.
What are the default audiences in remarketing?
Default audiences in remarketing refer to pre-defined groups of users who have taken certain actions on your website, such as visiting a specific page or adding items to their shopping cart. These audiences are automatically created by the remarketing platform you’re using and can be used as a starting point for your advertising campaigns. However, you cannot remarket the users who visited a physical store.
Limitations of default audiences
While default audiences can be a useful starting point, they have several limitations. One of the main limitations is that it cannot target the customers who have visited your physical store. Secondly, they are based on broad actions, such as website visits, rather than more specific behaviors. This means that you may target a group of users who are not interested in your products or services.
Additionally, default audiences may not take into account other important factors such as
demographics or purchase history. This can lead to ineffective campaigns and wasted ad spending.
Overcoming the limitations
To overcome the limitations of default audiences, you’ll need to create custom audiences.
Custom audiences allow you to target specific groups of users based on more detailed information, such as their purchase history or engagement with your brand on social media.
With the help of custom audiences, you are more likely to target the right type of audience which may or may not have visited your store as well.
Creating custom audiences can be more time-consuming than using default audiences, but it’s worth the effort. Custom audiences are more likely to result in higher conversion rates and more effective campaigns.
Frequently Asked Questions (FAQs)
Which criteria cannot be used to create a remarketing audience by default?
Internet users who have viewed your website on Search Engine Result Page (SERP).
Which remarketing audiences can be defined in Google Analytics?
- Internet users who have played a video on a website
- Users who can speak a specific language
- Users who have visited a specific page on a website
Conclusion
While default audiences in remarketing can be a useful starting point, they have limitations that can lead to ineffective campaigns. To achieve the best results, businesses should create custom audiences that are based on specific behaviors and take into account other important factors such as demographics and purchase history. By doing so, you can ensure that your remarketing campaigns reach the right audience and drive more conversions.
Now that you know “what remarketing audiences cannot be defined by default”, you can successfully set up a remarketing campaign for yourself or your client.
Let us know if there is any other topic you want us to elaborate on. We would love to answer your questions.
