Are you looking for ways to optimize your business by running profitable ads to increase sales yet paying the minimum amount on running your business ads? Stay tuned till the end because we have got all the right answers for you.
The best way to grow your business is to optimize your Google Ads. However, there is not any standard or general technique to do so. This is where Google Planner plays its role.
Google claims that using this tool can increase sales or conversions by ideally up to 43%. Though it is not always true. Google Ads planner does help you in growing your business but it might not be the case at all times.
The overall performance of the ads depends on the campaign type that an advertiser would use to target the audience on Google. Therefore, testing different campaign types and ad groups can help optimize the ads.
You have to keep a close look at the performance metrics and should not completely rely on the Google Planner. Nevertheless, if your goal is to reduce the amount that you spend on running Google Ads, this performance planner can help you out.
Introduced in 2019, Google Planner is an application that is based on Artificial Intelligence (AI) and makes use of Machine Learning (ML) to estimate the searches that would be made for your keywords in the future by internet users. It was designed to maximize sales and profits and minimize the cost of running the ads.
Planning the Google Ads with Google Planner
If you plan out the budget of Google Ads beforehand, you develop a clear understanding of the investment that you will have to make in the ads in the future. Google planner helps you to make budget-friendly decisions. It allows you to bid optimally on your keywords in particular and on your ad campaigns in general, making sure that you receive maximum Return on Investment (ROI).
Decrease the Cost per Acquisition (CPA) and Increase the Return on Ads spent (ROAS)
CPA and ROAS which generally stands for cost and profits respectively are something that business owners are interested in knowing about while running Google Ads.
To continue further, we must be well aware of CPA and ROAS and how these are calculated.
CPA
Cost per acquisition is the cost you have to pay for marketing your products or services. It is calculated by dividing the total amount spent on the ads by the conversions that you have achieved in the form of sales, phone calls, sign-ups, etc. You know that your ads are performing well if the value of CPA is lowering, meaning that you do not have to spend huge amounts for running your ads.
ROAD
ROAS stands for the income that is being generated in comparison with the marketing expenses. It is calculated by dividing the amount spent on running the ads, then multiplying it by 100.
Keeping an eye on this performance metric allows us to estimate the Return on Investment (ROI). A Higher ROAS value indicates that the ads are running successfully.
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Performance Planner recommends ideal budget planning and bid rates to boost conversions. In other words, it helps you to reduce CPA and exponentially increase the ROAS. You can have control on these performance indicators by:
- Managing your campaign settings.
- Setting up multiple ad copies and rotating between those to figure out the ones that are performing the best in terms of bringing in conversions. Increasing your ad rotation allows the ads to be displayed numerous times as Google also tries to gather the data to analyze which ad is profitable.
- Smartly schedule your ads so they are displayed on the time of days when they can bring in customers.
- Managing the device and location settings of the ad copies. Setting up your ads smartly can bring conversions at lower rates.
CONCLUSION
Even though the Google Ads Performance Planner helps you to optimize your ads on your own, you still need a professional to manage the ads for you in the best possible way because optimization requires lots of testing to figure out the best strategy to be implemented for a particular scenario. There is not any standardized methodology to optimize the ads.
Digital Servepro does all the heavy lifting for you to help you achieve your performance goals by lowering the CPA and maximizing the ROAS.
